Equal Exchange: Fairly Traded Gourmet Coffee, Tea & Chocolate
Equal Exchange: Fairly Traded Gourmet Coffee, Tea & Chocolate
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Equal Exchange: Fairly Traded Gourmet Coffee, Tea & Chocolate
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Equal Exchange: Fairly Traded Gourmet Coffee, Tea & Chocolate
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Coffee: A Bitter Cup? Print E-mail
Coffee is big business - it's one of the most heavily traded commodities in the world. But for the majority of small coffee farmers, the benefits are small. The chain of events that leads from the coffee farm to your cup is long, often leaving the farmer with very little to live on.

Most small coffee farmers live in isolated communities in some of the poorest countries in Latin America, Africa and Asia. Cut off from markets, they usually sell their coffee through middlemen, known to Central American farmers as "coyotes." With world prices in constant flux and coyotes offering the lowest price possible, farmers never know how much they'll get for their crops.

Some 20 million people living near the equator depend on coffee for their livelihood. In their struggle just to make a simple living, the producers of a rich crop are often trapped in poverty. In recent years, a crisis in the world coffee market has meant that many farmers typically receive less than the cost of production for their beans.

But there is an alternative: FAIR TRADE. Fair trade shares the bounty of the coffee trade with those who grow the crop, helping them build a better future for themselves and their communities.
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