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Does Fair Trade coffee cost more to the consumer? |
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It does not have to. For example, when compared to other organic and
specialty grade coffees, Equal Exchange's shelf price is usually the
same or less. Most supermarkets price our non-organic coffees from
$6.99 to $8.39, and our organic coffees from $7.99 to $9.99 per pound.
Yet, price is often an issue as coffee companies on average charge
retailers an extra 65 cents per pound for fair trade coffee. (See
"Sustainable Coffee Survey of the North American Specialty Coffee
Industry", p. 11, www.scaa.org, homepage)
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