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Is there a difference between Equal Exchange’s fair trade program, and that of other companies? |
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Yes.
- At Equal Exchange 100%
of our products are fairly traded. Other firms' Fair Trade food and beverage sales usually constitute only a small percentage of the total, and
often consist of no more than a single product. In such cases Fair
Trade products are an "add-on" to a much larger conventional food or beverage operation.
- We helped launch the Fair Trade coffee market in the United States back in 1991, and remained the only firm using this model until 1998.
- Despite
the subsequent entry of 350+ competitors into the Fair Trade coffee market, including
billion dollar firms, Equal Exchange remains a leader in Fair Trade
sales volume. In 2004, we imported over 3.69 million pounds of green coffee.
- Equal Exchange has
had a pre-harvest financing program for our co-op suppliers since 1996.
Pre-harvest financing provides farmer co-operatives with financial
credit when they need it most, at harvest time when the cooperative is
competing with local middlemen for coffee deliveries.
- As a worker cooperative Equal Exchange operates
in the same democratic, equitable, and transparent manner that the fair
trade certification system requires of the coffee farmers. Conventional
companies are not required to - and do not - operate in accordance with
these fair trade principles.
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