The Wupperthal Tea Association is a
democratically organized group of small-scale
farmers who have grown rooibos in South
Africa for generations. Their land is situated
to the east of the Cederberg Mountains in an
area that is the driest Rooibos growing regions,
resulting in both lower production and higher
quality. Pushed off their ancestral lands during
the colonial and apartheid eras to make way for
large-scale white-owned plantations, Fair Trade
offers hope and a chance for these small-scale
farmers to reach markets formerly accessible
only to plantations. The rooibos is processed
and packed by Fair Packers, a small-farmer
initiative partly controlled by the Wupperthal
Tea Association.
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