Equal Exchange: Fairly Traded Gourmet Coffee, Tea & Chocolate
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Roasting & Quality Standards Print E-mail
How do we know we’ve got the best beans around?

Our farmer partners cultivate the finest quality Arabica beans in the world. The coffee is grown on land which the farmers proudly own and hope to one day pass on to their children. The special effort the farmers take to protect the soil and properly care for the surrounding environment comes through in the flavor in your cup.

Our quality control systems start with an inspection of the sample, direct from farmer co-operatives, to ensure the beans meet the strict requirements of specialty-grade coffee. We then "cup" the sample to ensure the beans are of the highest quality. Finally, if the beans make it through the cupping, we serve up a pot and see how it tastes with cream and sugar!

Read "Quality: Bean to Cup" for a look at the journey from the coffee nursery to the cup, exploring the deep and complex nature of the brew.
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© 2008 Equal Exchange, Inc.
50 United Drive, West Bridgewater, MA 02379
Phone: 774-776-7400 • Fax: 508-587-0088
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Looking for Fair Trade in the UK? Visit Equal Exchange Trading Ltd.